Fashion

H＆M　  Fall Winter 2014 / 2015 Full Fashion Show

I. About the Clothing Brand





 

　

  In 1946 the company's founder Erling Persson came up with the business idea of offering fashionable clothing at attractive prices.
H & M Hennes & Mauritz  is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children.
H&M exists in 61 countries with over 3,700 stores and as of 2015 employed around 132,000 people.
 
  Its first store outside of the domestic market was opened in Norway in 1964,and from then onwards, the company embarked upon a major expansion program opening many further stores in Europe, including Denmark, Switzerland, Germany and the United Kingdom. The first H&M store to open outside of Scandinavia was in the United Kingdom, in 1976.
With an expansion outside of Europe that started with the US in 2000, where it now has over 400 stores alone.

   In November 2004, selected company stores offered an exclusive collection by fashion designer Karl Lagerfeld and In November 2005, the company launched a collection by Stella McCartney.
 The branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand in 2009 and 2010, making it the highest-ranked retailer in the survey.
 


Works Cited （参考文献）



  "H&M." Wikipedia. Wikimedia Foundation, n.d. Web. 12 July 2016. <https://en.wikipedia.org/wiki/H%26M>.                                                  

II. About the Designer





  Since 2004, we have collaborated with international designers and style icons from Karl Lagerfeld to Beyoncé on capsule collections and specially created campaigns.

H&M Designer collaborations

• 2004: Karl Lagerfeld
• 2005: Stella McCartney, Elio Fiorucci, Solange Azagury-Partridge
• 2006: Viktor & Rolf
• 2007: Roberto Cavalli
• 2008: Rei Kawakubo and Comme des Garçons
• 2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel
• 2010: Sonia Rykiel, Lanvin
• 2011: Versace
• 2012: Versace, Marni, Maison Martin Margiela
• 2013: Isabel Marant
• 2014: Alexander Wang

  Ever since the HMBALMAINATION hysteria calmed down, we’ve been taking guesses on who will be the next H&M guest designer. And today – finally – H&M announced that its next designer collaboration will be with Kenzo. Launching worldwide in selected stores and online on November 3, the collection will feature clothes and accessories for both men and women.

Works Cited （参考文献）

 "Kenzo X H&M Designer Collaboration 2016." H&M. N.p., n.d. Web. 12 July 2016. <http://www2.hm.com/en_eur/life/culture/inside-h-m/kenzo-x-hm-designer-collaboration-2016.html>.                                                  

III. My Reaction

A. Reaction Point - fashion design (人々が着る衣服を作成するための様々な色、テクスチャ、および重みの生地を使用 )

• 定義  using fabrics of different colors, textures, and weights to create garments that people wear
• It is Sweden-style and very simple.
• The color of the fabric is brown,black and green.
• H&M’s fashion for women is the largest of the collections. It comprises everything from the latest must-haves to updated fashion classics. From casual daywear to amazing party dresses, via relaxed leisure separates, high performance sportswear and contemporary maternity apparel.

     This fashion design is simple! I like simple design.

B. Reaction Point - color combination(様々な色を1着内で組み合わせる方法)

• 定義  how various colors are combined within one outfit.
• It is simple,and using the autumn color (brown,black).

      I like spring color, but I also like black and blown.This color combination is very nice!

     

C. Reaction Point - footwear(靴）

• 定義　　shoes
• Knee-high boots,Sandals
• color…black

     H&M's boots and sandals are very beautiful!

D. My General Opinion

  High-fashion design doesn’t have to be a matter of price.
H&M's fashion design is simple and the color combination is very nice!
The price is cheap.I like simple and black color, so I love H&M.